Market Model Patterns of Change (Apple) Assignment

Market Model Patterns of Change (Apple) - Assignment Example The company issued a statement describing Apple demand for a 30 percent cut of the 20 percent it gets from each sale as "economically untenable," adding that it would be collaborating with our market peers in determining an appropriate legal and business response to this latest development. The point is, Apple is no longer the no-hoper it was during the Mac-vs.-Windows wars of the 80s and 90s.In fact, in many markets -- particularly those supported by the iTunes/iOS ecosystem -- Apple is more powerful than Microsoft ever was since it controls the hardware, the OS, the online store, and the terms by which third parties can do business in its space. Apple, in turn, might define the market to comprise all digital and print media and counter that any issuer not happy with Apple terms is free to still reach its customers through much other print and digital outlets. IOS applications cannot be distributed anywhere other than the Application Store. Mac applications can be bought via the Application Store or online or in a store. Ever wonder if maybe this is a good idea? Look at what is happening with Windows viruses; they get installed on your computer through the internet in a shady manner. While we have gotten used to having and living with this risk on a PC, I absolutely do not want someone or their software to take over my cell phone (directing me to the wrong place on a map, calling 911 on its own, calling some guy in Kazakhstan, sending text messages, tracking me in real time, sending e-mails to my boss and taking all my stored passwords)!!! What a fantastic target it could be while it roams around with you, seeing different access points and other users on the network at Starbucks or your college campus or even simply on the carrier’s data network.

The meaning of life Essay Example for Free

The meaning of life Essay Introduction: According to Saint Exupery in The Halo (2006), â€Å"Each man must look to himself to teach him the meaning of life. It is not something discovered: it is something moulded. † The meaning of life has a no specific definition; it depends on how each individual give meaning to their lives. It is a natural thing for an individual to curiously know about their life since their birth till death. Moreover, human beings are also curious to find out why they were put in this earth that is why babies keep touching everything in order to experience all their surroundings from the very beginning (Taylor, 2000). In this essay, the concept of meaning will be significantly analysed. Firstly, by defining the meaning which will secondly be followed by discussing the different types of needs an individual must meet to experience the meaning of life. Thirdly, the types of things that enhance and curb the experience of the meaning of life will be highlighted. Lastly, various practical steps will be described to enhance the experience of the meaning of life. This essay will be intertwined with personal reflections and aspirations that have enhanced the meaning of life for the writer. What is the meaning of ‘meaning’? Subjectivism: According to Eagleton (2007), everyone adds their own meaning to life. The meaning of life is never universal or complex. The meaning of life is very simple and people experience it when they understand the universe, themselves, their identity and their goal in life (Bennet, 2005). Subjectivists state that the meaning differs with individuals’ psychological and mental states and their desires and goals. For example one individual can find meaning of life in music or art while other may find it in attaining goals or in religion (REF). In addition to this, (REF) states that life only becomes meaningful when all the needs and wants are fulfilled and when the individual is content and satisfied with themselves. Super naturalistic views: On the other hand, spiritual beings consider their lives to be consequential and significant when they can reach the pious pathway God has set (REF). The God-centred view points out that the definitive meaning of life is holistically attained. Moreover, an individual will only figure out the meaning of life when they are not attached to the worldly desires (REF). Personal reflection: Personally, the meaning of life for me is constantly being in search for my identity and accomplishing the goals I have set in life. I explore my identity through my art work as it helps me express my feelings and emotions about everything. My art work makes me realize who I am as a person and what people interpret me as a person through my paintings. What types of needs must be met for a person to experience meaning in life? Searching the meaning of life is a motivational force in an individual however; the degree of motivation to which they search the meaning of life differs in all individuals (REF). Despite individuals having different degrees of motivation, there are some needs and conditions that must be met for the individuals to experience the meaning of life. Individuals do not necessarily have to meet the same needs and conditions to experience the meaning of life. Some individuals are inspired by other individuals like great artists, inventors and thinkers, some individuals need sense of belonging, some need to experience certain events to make sense of life while others need to attain autonomy and self efficacy to experience the meaning of life. In short, individuals can discover the meaning of life through social work, experiencing something or someone or reactions towards unavoidable circumstances (REF). For example, an individual who is very emotional needs to experience the need of belonging in order to experience the meaning of life. They need to have many friends and a good relationship with their family in order to satisfy their need of belonging; this helps the individual to live a happy and full life. However, if they do not feel the sense of belonging, they have no hope hence do not have anything to look forward to and see no point of living. Conversely, not all individuals need to meet the need of belonging to experience the meaning of life. Some may have to experience the need of autonomy and self efficacy. These types of individuals usually have certain goals and tasks in life which they believe they can attain thus that would help them experience the meaning of life. For example, an individual whose goal is to become a doctor tries to attain that goal by being a hard worker and devoting all his time to attain their goal. They would experience the meaning of life when they achieve the title of the doctor as it would help them conquer a place in the community and gain some prestige. In addition to this, if an individual fails to attain this need might gain a very low self esteem which would then impact on the choices they makes in life. They would become very dependent on others and would not be able to cope with that leading them to suffer from various health issues. What types of things enhance the experience of meaning in life? The meaning of life can be enhanced by sustaining life, accepting a teaching, giving life or creating wisdom (REF). For example things that would enhance the meaning of life for mothers, doctors and nurses is when they deliver as links in a biological chain by giving life from one generation to the other. Young artists are inspired and enhance their meaning of life when they authorize and respect and accept their teacher’s work (REF). Personally, as an artist, the meaning of life for me is enhanced when I can appreciate the work of different artists and what they are trying to express in their paintings. Art work makes me understand the different feelings individuals go though and how they express it through drawings. It also makes me see different viewpoints of life and experiences people are going through. Despite all individuals having different needs to discover the meaning of life, there are certain things that all individuals require to enhance the meaning of life like: Hope Inspiration Goals High self esteem. What types of things curb the experience of meaning in life? Many individuals curb their experiences of the meaning in life due to: No inspiration or goals and failure: If an individual constantly fails and has no potential and inspiration of achieving his goals may feel ineffective and hopeless. They may start feeling that they have no purpose in life and life is completely meaningless for them. Loss of loved ones: loss of a loved one through death or divorce may affect an individual mentally and emotionally. They may feel the are not loved and do not belong anywhere as their loved one does not exist anymore. The loss brings suffering and misery which makes an individual believe that like if meaningless. Lastly, experiences like these pushes an individual to have a low self esteem and become reserved (REF). Personal Reflection: If individuals are not open, emotionless or afraid to be seen as themselves due to low self esteem cannot enhance their meaning of life and hence would curb this experience. As an artist, my goal is to become an art teacher and help other children to express their feelings through painting if they cannot through words. However, I have a clear goal and always have been inspired by my father to attain this goal. If I had a low self esteem and did not believe in myself, I would have no hope hence that would curb the search of meaning of life as I would feel I am worthless Practical steps to enhance the experience of a meaningful life As mentioned above, many individuals curb their experiences of the meaning in life due to low self esteem, no inspiration, no goals and being reserved. However, they can enhance their experience firstly by accepting and believing in themselves. This would help them make a contribution to life and share their best. According to (REF) self-destructive behaviour can be conquered by increasing self-efficacy and self-esteem. This can be done through counselling so that they can start believing in themselves. Individuals who need the sense of belonging to experience the meaning of life should try and fit in and socialize with people they are close to and have good relationships with them all. Furthermore, individuals who are trying to attain a specific goal should always reward themselves every time they are a step closer towards the goal. This would keep them motivated and not lose hope. Personally, I enhance my experience by acknowledging the great artists and how they are an inspiration to other young artists. Conclusion Finally as mentioned there is no specific meaning of life. All individuals need to meet different types of needs such as the need of belonging, experiencing life threatening incidents, need of autonomy and self efficacy to experience the meaning of life. An individual’s perception, values, needs and feelings centre him and help in organizing the world around him. Feelings help in expressing oneself. If an individual has a great skill in expressing himself, he can change the larger world. Great artists found expressions in their art work which helped them change the world that came after them. The creations around us are the different individuals trying to express themselves and their experiences of the meaning of life. All the inhibitors that we posses such as low self esteem and inner struggles should be resolved to make life more creative and enhance the meaning of life.

The Invasion Of Kuwait By Iraq Politics Essay

The Invasion Of Kuwait By Iraq Politics Essay There are many reasons behind Iraqi invasion of Kuwait. Some of the most basic causes thought to be behind this invasion is: Iraq had always considered Kuwait as a natural part of Iraq which was carved out of it due to British imperialism. After signing the  Anglo-Ottoman Convention of 1913, the  United Kingdom  split Kuwait from the Ottoman territories into a separate  sheikhdom. Iraqi government also argued that the Kuwaiti Emir was very unpopular among the people of Kuwait. Hence they claimed themselves to be the liberators of the Kuwaiti people, providing them with greater economic and political freedom by overthrowing the Emir. After the Iran-Iraq War, the economy of Iraq  was struggling to recover. Civil and military debt of Iraq had crossed its state budget. Most of its ports had been destroyed in the war, oil fields had already been  mined, and traditional oil customers had been lost. In spite of having a total land area of just 1/25th of Iraq, Kuwaits coastline was twice as long as Iraqs and its ports were some of the busiest in the Persian Gulf region. The Iraqi government concluded that by seizing Kuwait, it would be able to solve most of its financial problems of Iraq consolidate its regional authority.   Also, it is thought that with Saddam Husseins attempted invasion of Iran defeated, he sought easier conquests against his weak southern neighbors. Kuwait because of its relatively small size was seen as an easy target by the Iraqi government. Kuwait had heavily funded the 8-year-long  Iraqi-Iran war. By the time the war had ended, Iraq was not in a financial position to repay the $14 billion it had borrowed from Kuwait to finance its war.  Iraqs point of view that the war had prevented the rise of  Iranian  influence in the  Arab World did not go down well with the Kuwait regime. Therefore Kuwait was reluctant to pardon the debt. It created strains in the relationship between the two Arab countries. During late 1989, several official meetings were held between the Kuwaiti and Iraqi leaders but they were unable to break the deadlock between the two and reach to a mutual agreement regarding the repaying of the debt by Iran. According to reports, Iraq tried to repay its debts by raising the prices of oil through  OPECs oil production cuts. However, Kuwait, a member of the OPEC, prevented a global increase in petroleum prices by increasing its own petroleum production, thus lowering the price and preventing recove ry of the war-crippled Iraqi economy.  This was seen by many in Iraq as an act of aggression, further distancing the countries. The collapse in oil prices had a catastrophic impact on the Iraqi economy. According to former Iraqi Foreign Minister  Tariq Aziz, every US$1 drop in the price of a barrel of oil caused a US$1 billion drop in Iraqs annual revenues triggering an acute financial crisis in Baghdad.  It has been estimated that Iraq lost around US$14 billion a year due to Kuwaits oil price strategy. It created a further ridge in the relations between the Iraqi and Kuwaiti governments. Iraq accused Kuwait of stealing Iraqi oil through  slant drilling, however some Iraqi sources indicated  Saddam Husseins decision to attack Kuwait was made only a few months before the actual invasion  suggesting that the regime was under feelings of severe time pressure. The  rich deposits of oil lined the ill-defined border of Iraq and Kuwait. Iraq constantly claimed that Kuwaiti oil rigs were illegally tapping into Iraqi oil fields. The problem was aggravated by the fact that the Middle Eastern deserts make border delineation difficult and this has caused many conflicts in the region. Kuwait and many other Arab nations had supported Iraq against the Islamic Revolutionary government of Iran during the Iran-Iraq war, fearing that Saddams defeat would inspire an Iranian revolution throughout the Arab world. Following the end of the war, relations between Iraq and Kuwait deteriorated; with a lack of gratitude shown from the Baghdad government towards the Arab nations for their help in the war. Options that could have been adopted to stop the war The conflict resolution approach attributes escalation primarily to the failure of communication between the U.S. and Iraqi governments. The U.S. should have made its own views clearer in the condition that Iraq declared war on Kuwait. Right up to the point of war America kept its stand unclear as to what action it would take in an event of war. Saddam was motivated by this fact and decided to invade Kuwait. The balance of power among the adversaries is also an important factor. Kuwait would have been empowered by improving its relations with potential ally Jordan. It would have helped Kuwait to defend itself better against Iraq and probably would have acted as a deterrent for the Iraqi attack on Kuwait. The Arab countries could have acted as intermediate and helped the two countries to reach a mutual decision. The disinterest shown by the Arabs in the earlier stages of the conflict encouraged Saddam to go ahead with the planned invasion. Even after the invasion of Kuwait there was a strong opinion in the intelligence community, as well as the Middle Eastern community, that the invasion of Kuwait by Saddam should be handled in an Arab context, not by Western powers. A proposal was quickly put forward by the Saudis that could have produced a peaceful withdrawal of Saddams forces from Kuwait. The proposal was for Kuwait to allow Iraq to remove two Kuwaiti islands that were blocking the entrance to Iraqs seaport. The islands were barren islands that were owned by Kuwait; they did nothing for Kuwait and they blocked the precious little access that Iraq had to the sea. The proposal was seen as a face saving measure for Saddam that would allow him to withdraw from Kuwait and still declare a victory. At the same time the action would have provided assistance to the Iraqi economy. But the American government rejected the proposal as it justifiably wanted Iraq to gain nothing from the conflict. The war and its consequences On August 2 Iraq went ahead with plan of invasion of Kuwait with four of its elite Iraqi Republican Guard Divisions. Commandos were deployed by helicopters and boats to attack the Kuwait City. In support of these divisions a squadron of   Mil Mi-25  helicopter gunships, several units of  Mi-8  and  Mi-17  transport helicopters, as well as a squadron of  Bell 412  helicopters were deployed. Kuwait was caught unaware by the invasion and did have its forces on alert. Kuwaiti forces tried to resist but they were vastly outnumbered. The Emir of Kuwait, Jaber Al-Ahmed Al-Jaber Al-shahfled into the Saudi desert. After a decisive victory of his troops Saddam installed Alaa Hussein Ali as the Prime Minister of Kuwait. The Iraqi invasion and occupation of Kuwait was unanimously condemned by all major  world powers. Even countries traditionally considered to be close Iraqi allies, such as  France  and  India, called for immediate withdrawal of all Iraqi forces from Kuwait. States had issued an ultimatum to Iraq to withdraw its forces from Kuwait by January 15, 1991 or face war. After series of failed negotiations between major world powers and Iraq, the  United States-led coalition  launched a massive  military assault  on Iraqi forces stationed in Kuwait in mid January 1991. By January 16, the Allied planes were targeting several Iraqi military sites and the Iraqi Air Force was said to be decimated.  Hostilities continued until late February and on February 25, Kuwait was officially liberated from Iraq.  On March 15, 1991, the Emir of Kuwait returned to the country after spending more than 8 months in exile.  During the Iraqi occupation, about 1,000 Kuwaiti civilians were kill ed and more than 300,000 residents fled the country.

A True Betrayal Of Nature :: essays research papers

In Mary Shelley's Frankenstein, Victor betrays nature by creating the Monster. It is the responsibility of nature, and not man, to create human beings. Victor has done something unnatural, he has created life after death, "I have created a monster." Victor is soon punished for interfering with nature when his own creation turns against its creator. The monster murders William Frankenstein, Victor's brother; Henry Clerval, Victor's best friend; and Elizabeth Lavenza, Victor's bride. The Monster kills all those that are closest in Victor's life in a form of retaliation for Victor's creation of a monster, one without a companion, one rejected by all of civilization. "I determined to seek that justice which I vainly attempted to gain from any other being that wore the human form" (Frankenstein, p.136, line 13). It is the death of Victor's family that signifies his punishment " I have never seen a man so wretched a condition" (Frankenstein, p.20). Victor's repentance comes in two parts: when he decides to destroy his own creation: "I am going to unexplored region, to 'the land of mist and snow;' but I shall kill no albatross, therefore do not be alarmed for my safety" (Frankenstein, p.15, line 25) and when the blame shifts from Victor to the Monster, and the Monster decides to kill himself "Cursed, cursed creator! Why did I live?" (Frankenstein, p.132, line 1). The penance is done by the end of the book and the Monster is removed from civilization. However, that is not to say that Victor is absolved of his betrayal. Victor is in constant sorrow for his creation because it caused the death of so many in his life. In the poem "The Rime of Ancient Mariner," the mariner betrays nature by murdering the Albatross: "I had killed the bird that made the breeze blow" (AM, p.08, line 52). The Albatross represents nature. The representation is meaningless to the mariner until he sees the how things are quickly changed after the death: "Water, water everywhere, nor any drop to drink" (AM, p.10, line 02). Finally, after suffering, and losing his entire crew, the mariner realizes the Albatross as a symbol of nature and he comprehends the evil he has done. The mariner receives a sufficient punishment, "I looked upon the rotting sea, and drew my eyes away; I looked upon the rotting deck, and there the dead men lay" (AM, p.18, line 11). After the killing of the Albatross and the loss of the mariner's crew, his suffering include having his soul in agoney soon afterwards.

Marketing and Refrigerators

MARKETING PROJECT BIMM(PGDM-A) GROUP MEMBERS: * BHOOMIKA JOSHI * HIRAL SAVLA * PRIYANKA VARDANI * SWATI DIXIT * SHRUTI SANCHETI * SNEHA UPADHAYA * RUMPA SARKAR INDIAN REFRIGERATOR INDUSTRY (MARKET ANALYSIS) Refrigerator market in India Refrigerators have been manufactured in India since 1950s. Till the 1980s players like Godrej , Kelvinator , Allwyn & Voltas controlled almost 90% of the market. Earlier the white goods sector was categorized as a luxury goods industry and was subject to oppressive taxation & licensing. The situation changed after the liberalization of the Indian economy in the early 1990s.The government removed all restrictions and now there is no restriction on foreign investments and licences are no longer required. Post-liberalization , a number of foreign companies entered the market and many domestic players also diversified into refrigerators. BPL & VIDEOCON who already had a presence in the consumer electronics market leveraged their strengths to en ter the durables sector. The refrigerator, today, quite simply is an indispensable item of everyday use. The refrigerator market has registered almost 40% growth over the last 4 years – from 3. 3million units in 2004/05 to 4. million units in 2008/09. With growing disposable incomes and a low penetration level for the category (34% even in urban India), the market is set to explode in the coming five years. The present scenario in India is that refrigerators have the most aspirational value after televisions. This shows that the growth rate of refrigerator is high. Today refrigerators are being manufactured in two basic designs which are: a) Direct Cool Refrigerator b) Frost Free Refrigerator In these two designs of refrigerators, the direct cool design market is much more than the expensive frost-free models.Although the growth is marginal in the direct cool models, the major factor for its growth is the availability of low priced models. Indian refrigerator market is valued at Rs 4000 crore. Refrigerators hold only 16% of consumer durable market that is valued at around Rs. 20,000-25,000 crore in India. Its market is growing at the rate of 7-8% annually. MAJOR BRANDS OF REFRIGERATORS IN INDIA: * Akai Refrigerators| * Allwyn Refrigerators| * BPL Refrigerators| * Daewoo Refrigerators| * Electrolux Refrigerators| * Frigidaire Refrigerators| * GE Refrigerators| * Godrej Refrigerators| Hitachi Refrigerators| * Kelvinator Refrigerators| * LG Refrigerators| Whirlpool Refrigerators| * Samsung Refrigerators| Sharp Refrigerators| * Siemens Refrigerators| * Videocon Refrigerators| * Voltas Refrigerators| * | SWOT analysis for Indian Refrigerator Industry Strengths: 1. Presence of established distribution networks in both urban and rural areas 2. Presence of well-known brands 3. In recent years, organized sector has increased its share in the market vis a vis the unorganized sector. Weaknesses 1. Demand is seasonal and is high during festive seasonal 2.Demand is dependent on good monsoons 3. Poor government spending on infrastructure 4. Low purchasing power of consumers Opportunities : 1. In India, the penetration level of white goods is lower as compared to other developing countries. 2. Unexploited rural market 3. Rapid urbanization 4. Increase in income levels, i. e. increase in purchasing power of consumers 5. Easy availability of finance Threats: 1. Higher import duties on raw materials imposed in the Budget 2007-08 2. Cheap imports from Singapore, China and other Asian countries COMPETITIVE FORCES IN INDIAN REFRIGERATOR INDUSTRY:The model of pure competition implies that risk-adjusted rates of return should be constant across firms and industries. However, numerous economic studies have affirmed that different industries can sustain different levels of profitability; part of this difference is explained by industry structure. Refrigerators constitute the second largest product segment within the Indian consumer durables sectors in Ind ia. On the basis of Michael Porter’s five forces model an industry faces the following competitive forces: Diagram of Porter's 5 Forces | SUPPLIER POWER Supplier concentration Importance of volume to supplierDifferentiation of inputs Impact of inputs on cost or differentiation Switching costs of firms in the industry Presence of substitute inputs Threat of forward integration Cost relative to total purchases in industry|   | BARRIERS TO ENTRY Absolute cost advantages Proprietary learning curve Access to inputs Government policy Economies of scale Capital requirements Brand identity Switching costs Access to distribution Expected retaliation Proprietary products| | THREAT OF SUBSTITUTES -Switching costs -Buyer inclination to substitute -Price-performance trade-off of substitutes| | BUYER POWER Bargaining leverageBuyer volume Buyer information Brand identity Price sensitivity Threat of backward integration Product differentiation Buyer concentration vs. indusry. Substitutes a vailable Buyers' incentives| DEGREE OF RIVALRY -Exit barriers -Industry concentration -Fixed costs/Value added -Industry growth -Intermittent overcapacity -Product differences -Switching costs -Brand identity -Diversity of rivals -Corporate stakes| Designing Competitive Strategies of Refrigerators: A market with competition may typically be occupied by: * MARKET LEADER- LG (29. 4%) * MARKET CHALLANGER- WHIRLPOOL (25%) * MARKET FOLLOWER- GODREJ (22%) MARKET NICHES- HAIER (5%) MARKET LEADER (LG) STRATEGIES: LG marketing strategy is to increase its market share. LG's new strategy aims to focus on the premium segment of the market that fetches greater margins as opposed to volumes. The company claims this will benefit its consumers, channel partners and stakeholders as it focuses on products that drive rapid growth and lead in their brand category to create value for customers. In India for more than a decade now, LG is the market leader in consumer durables and recognized as a leading technology innovator in the information technology.LG is the acknowledged trendsetter for the consumer durable industry in India with the fastest ever nationwide reach, latest global technology and product innovation. Indian challenges The challenges faced by LG when it entered the market in 1995 were: †¢ Low brand awareness about LG in India. †¢ One of the last MNCs to enter India. (Samsung, Sony ;amp; Panasonic entered in 1995 ;amp; LG in 1997. ) †¢ High import duty. †¢ Competition from local players and other multinational companies in the consumer Electronics segment †¢ Price sensitiveness of Indian consumers Factors for success:Innovative marketing strategies (pre-emptive defense) To make itself a known brand in this sector, LG has taken innovative marketing and promotional initiatives: †¢ Launch of new technologies in the sector. It has state of art, R;amp;D labs in Pune and Bangalore. (position defense) LG with its motive of â€Å"life’s good† Regional channel strategy and wide distribution network LG has adopted the regional distribution model in India. All the distributors work directly with the company. This has resulted in quicker rotation of stocks, and better penetration into the B, C, and D class markets.LG also follows the strategy of stock rotation, rather than dumping stocks on channel partners. LG has over 46 branch offices and another 110 area offices across the country. LG had set a target of developing 2,000 dealers in 2004, in addition to the existing 3,000 dealers all over India. LG MARKET SEGMENTATION: Market segmentation can be done on the basis of : * Geographic segmentation: Region: all metro cities and suburbs. * Demographic segmentation: Family size: 1-2, 3-4, 5+ Gender: male, female. Income: 3, 00, 000Rs and above. Social class: working class, middle class and upper middle class. Psychographic segmentation: Lifestyle: culture oriented, health oriented. * Behavioural segmentation: Occasio ns: festivals and regular occasions. Benefits: quality, service. Loyalty status: none, medium, strong, absolute. Readiness stage: unaware, aware, interested, desirous, intending to buy. LG MARKET TARGETING: * LG has targeted its market on the basis of the product that they are offering to the consumer, so they are following market specialization. * They are targeting: * Upper class segment * Upper end * They are targeting to those consumer who are more concern of style product. Their product is more of upper mid class and premium segment, their target audience are those consumers, who want quality product as the best price. * LG is now going to shift over to mid class segment and want to mass market their product. LG MARKET POSITIONING SRATEGY: * With the tagline Life’s Good ,LG positioning is to differentiate their products on the basis of technology which appealed to the consumer on the basis of health benefits. * With the tagline ‘Life’s Good’ its corpo rate philosophy to make people’s lives better, convenient and healthier. * Their positioning strategy is technologically intelligent and futuristic. As they are in upper and premium segment, so they are featuring that their brand is young, vibrant and premium. * They are talking about the value and changing lifestyles in their positioning strategy. LG PRODUCT RANGE LG refrigerators are divided into three categories :- 1. Single door refrigerators 2. Double door refrigerators 3. Side by side refrigerators Different models available under each category are :- 1. SINGLE DOOR REFRIGERATORS (price range varies from9400 to 15800 Rs) * 27O Lts – GL- 281 (3models) * 235 LTS – GL -245 (5models) * 215 LTS – GL 225 (4 models) ;amp; models ) 185 LTS – GL 195 (6 models) 2. DOUBLE DOOR REFRIGERATORS (price range varies from 14750 to 60900 Rs) * 604 LT – GR M712YSQ * 559 LT – GR B652YSP * 491 LT – GL 548 (2) * 466 LT – GL 528 (3) * 422 LT – GL 478 (2) * 390 LT – GL 405 (2) ;amp; GL 408 (2) * 350 LT – GL 365 (2) ;amp; GL 368 (3) * 320 LT – GL 335 (4) ;amp; 338 (2) * 290 LT – GL 305 (3) ;amp; GL308 (2) * 260 LT – GL 27 (2), GL 275 (3) ;amp; GL 278 * 240 LT – GL258 (3), GL 255 (3) ;amp; GL 254 3. SIDE-BY-SIDE REFRIGERATOR ( price range varies from 58000 to 175000 Rs) * 721 LT – GR P267BTB * 693 LT – GR P247JHM/ CSP 567 LT – GCP227 (3) * 581 LT – GCB21 (2) * 567 LT – GC L217 (2) MARKET CHALLENGER (WHIRLPOOL) STRATEGY With 25% market share whirlpool is the Market challenger for the refrigerator Market: Whirlpool’s international outlook was initiated in 1958 when it entered Brazil, but it was the ‘80’s that marked the beginning of Whirlpool’s aggressive strategy to be a world-wide competitor. India was identified as a growth market in late ‘80’s when Whirlpool Corporation entered into a joint vent ure agreement with TVS group to produce automatic washers at a plant set up in Pondicherry.This was a modest beginning was made to establish the Whirlpool brand in India. In 1995 Whirlpool Corporation acquired Kelvinator of India Limited and entered into the Refrigerator market in India. In late 1995 majority ownership was gained in the TVS joint venture and the two entities were merged to form Whirlpool of India Limited in 1996. Housewives: The advertising tagline is ‘Your magic in Homemaking’, which inspires the Indian housewife to buy its product. 6th sense cooling: 6th sense cooling is the patent technology of whirlpool, with which it is trying to capture market share of the Indian refrigerator market.Economy: Whirlpool has understood Indian market very closely and has been launching products as per the requirement of the customer from different segments. Whirlpool segmented the market mainly on the basis of price and capacity. Price has been kept keeping the needs and wants of the customer and product is designed such that it is feasible to every customer. Whirlpool has segmented its refrigerators under three segment: WHIRLPOOL MARKET SEGMENTATION: a)Geographic segmentation: Region: all metro cities and suburbs areas. b) Demographic segmentation: Family size: 1-2, 3-4, 5+ Gender: male, female.Income: 1,50,000Rs and above. Social class: working class, middle class and upper middle class. c)Psychographic segmentation: Lifestyle: culture oriented d)Behavioural segmentation: Occasions: festivals and regular occasions. Benefits: quality, service, economically viable Loyalty status: none, medium, strong, absolute. Readiness stage: unaware, aware, interested, desirous, intending to buy. WHIRLPOOL MARKET TARGETING STRATEGY: * Whirlpool through its advertisements has been trying to target the housewives, trying to portray as a partner in homemaking. Hence, the prime target consumer for Whirlpool is Housewives. Whirlpool main targeting strategy is to p rovide economically viable household products. * They are also targeting in terms of capacity and usage nature of the consumers. Like they have different refrigerators for consumers with requirements of not very big capacities, i. e. Households, Small Shopkeepers and Bachelors etc, then different refrigerators for the middle class consumers who has average amount of income to dispose and different for the upper class or high class consumers, which includes people with high income and also industries which requires storage capacity of more than 310 Lts.WHIRLPOOL MARKET POSITIONING STRATEGY: Whirlpool has been trying to position itself as partner in homemaking. This has been pretty much evident from the advertisements of Whirlpool. Whirlpool’s advertising tagline is ‘Your magic in Homemaking’. This is Whirlpool’s advertising tagline. Whirlpool’s earlier tagline was â€Å"You ;amp; Whirlpool. The world’s best homemakers. † It has been evo lved to reflect the changed homemaker of today versus the yesteryears. Through Whirlpool’s intensive consumer research Whirlpool found that today’s homemaker believes in having everything perfect at home and takes pride in having achieved it!She has begun to look for that something exceptional, something additional in all the brands she chooses to help her achieve that. Whirlpool, as the brand that partners to this demanding homemaker of today, call this quality of hers as ‘magic’ and wish to be the home appliance brand that helps her create her â€Å"magic in homemaking†. Hence the new tagline â€Å"Your’s magic in the homemaking†. MARKET FOLLOWER (GODREJ) SRATEGY: The Godrej have always believed in the innovation. It has always emphasized on the development of new technologies. It invests large amount of its time and energy in R;amp;D.It goal towards strengthening its presence in the market by introducing higher performance refrigera tors for providing maximum benefit to consumers. The follower, Godrej is an adapter while following the leaders in the market. It has imitated the commercial refrigeration technique i. e. , direct cooling from the leader of the market but on the other hand it is the India's first complete range of refrigerators with â€Å"5 Star Energy Rating. † By launching an entire range of 5 Star Rated Refrigerators, it has raised the bar on product efficiency while delivering the best monetary value for the consumers.Thus it is successfully and efficiently moving towards its goal. Godrej marketing segmentation: a)Geographic segmentation: Region: all metro cities and suburbs areas. b) Demographic segmentation: Family size: 1-2, 3-4, 5+ Gender: male, female. Income: 1,50,000Rs and above. Social class: working class, middle class and upper middle class. c) Psychographic segmentation: Lifestyle: culture oriented d) Behavioural segmentation: Occasions: festivals and regular occasions. Benefit s: service, economically viable Loyalty status: none, medium, strong, absolute.Readiness stage: unaware, aware, interested, desirous, intending to buy. GODREJ TARGETING STRATEGY: Godrej produces wide range of refrigerators to cater to the different demands of different type of users. In each category, it produces large number of models. Each model has different features and different capacities. While purchasing a refrigerator, determine your requirements and preferences. Godrej refrigerators are designed to have very attractive looks and designs. They have very sleek and stylish frame. They can fit into even small flats and homes.These refrigerators are available in various colors, styles and sizes. Apart from exterior designing, the interior of the Godrej refrigerators is designed ergonomically to offer great convenience of use, so they are targeting middle and working class customers who desires stylish yet economically viable products. They have also introduced 5 star energy rat ing, it is the first complete range of refrigerators with five star rating. Therefore, they are taking steps toward energy saving and providing more economically viable products, by becoming environment friendly.GODREJ POSITIONING STRATEGY: The tagline of Godrej is ‘Brighter Living’. Godrej says that the only thing cooler than our fridges is the Kulfi we stash in our freezers. With several firsts : swivel, a humidity jog dial, freezer air-current design – Godrej refrigerators have not only stood the test time they have also run head to head in the race with modernity. Godrej EON fridges are available in a host of dashing colors to go with decor and mood. There are polybag suspenders to hang up veggies in fridge.So every day, they are trying to make the world brighter place, with their services and also cooler. Therefore, goes with their tagline brighter living. MARKET NICHER (HAIER) STRATEGY: It is quality price specialist as Haier operates at the highest end of the market. Haier’s strategy mainly concentrates on their constant efforts towards internationalization. Several Chinese manufacturers who entered India priced their products low by compromising on quality, thinking that Indian consumers preferred to buy low priced irrespective of their quality.This gave Indian consumers the impression that anything â€Å"made in China† would be cheap and of poor quality, but Haier break this Indian mentality by introducing high price product for upper premium class only, not compromising on the terms of quality. HAIER MARKET SEGMENTATION: a)Geographic segmentation: Region: all metro cities and urban areas. b) Demographic segmentation: Family size: 1-2, 3-4, 5+ Gender: male, female. Income: 8,00,000Rs and above. Social class: upper middle class, Upper lower class and upper-upper class. c) Psychographic segmentation: Lifestyle: culture oriented ) Behavioral segmentation: Occasions: festivals and regular occasions. Benefits: service, qua lity oriented. Loyalty status: strong, absolute. Readiness stage: unaware, aware, interested, desirous, intending to buy. HAIER TARGETING STRATEGY: Their targeting strategy is more customer-oriented. Haier understands the consumer needs better and reflects that in consumer offerings. It is a manifestation of today’s young couple’s lifestyle which connotes speed, style and togetherness. It targets upper premium segment by manufacturing wine coolers in the society.It is the niche segment in the Indian society as the use of the wines in the Indian houses is very less. Only few (very small in number as compared to the market) use the wines and thus Haier in the wine cooler segment caters the need of the only those customers that manufactures wine coolers (which are very few in the numbers with a particular unique demand) thus they are serving the niche segment. Hence their targeting strategy is to target upper premium segment. HAIER POSITIONING STRATEGY: Life is very invol ving and everyday it offers you new challenges.Haier has peeped into life and come up with ideas that make living enjoyable and joyous. The main brand Idea was that Haier products are Inspired by Life: this is now expressed as Inspired Living. There is also another perspective on Inspired Living. All Haier products are the result of closely studied actual usage patterns of home appliances, i. e. , inspired by everyday life. For example, Haier was the first to launch a Bottom Mounted Refrigerator in the country. It is based on a simple insight that refrigerator shelves are used far more often than the freezer shelf.So Haier has put the freezer at the bottom and refrigerator racks at convenient heights, so that you don’t have to bend your back frequently. As a late entrant into the category, Haier understands the consumer needs better and reflects that in consumer offerings. This is how they write the positioning statement: Haier is better than all other brands for easy adopter s because it offers them benefits that help them lead a better life as a result of our endeavour to understand life better and work technology around it.

Father Tribute Speech Essay Essays

Father Tribute Speech Essay Essays Father Tribute Speech Essay Paper Father Tribute Speech Essay Paper Many name him rich but I call him pa. He is the adult male who has taught me to be the individual I am today. My pa has been at that place for me every twenty-four hours since I was born. and what my household and I have put him through I likely would hold gone brainsick a long clip ago. My pa is literally the lone adult male in our house. It is my pa. my ma. my older sister Olivia. me. and my younger sister Aliza. Even my Canis familiaris is a miss. even my litter sister’s fish is a miss. I don’t cognize how he does it. I truly don’t. But the thing is he deals with all of us misss every twenty-four hours and he still is one of the most sort hearted work forces I know. My pa is the nicest adult male non merely to me but to everyone he knows. He ever treats others the manner he wants to be treated. We live in a vicinity and my dad- if he knows you or not- will ever smile and beckon when you drive by. He is ever respectful to you no affair who you are or what you d o. As I’ve adult older. I’ve been able to see a much different position of a adult male I’ve ever known. : I can see much clearly now the adversities and the really many forfeits he made for me and our household. He has shaped me into the individual I am today. I don’t believe we could hold of all time found a more dedicated male parent so mine. He has taught me. through words and actions. the significance of love. honestness. difficult work and doing forfeits. We have been genuinely blessed to hold such a fantastic male parent whom we can besides name our friend. If one twenty-four hours I can be half the parent my pa is to me I will be satisfied. My pa has ever stood behind us misss and ever accepted us as the people we are. He has stuck with us through our many different involvements. from dancing and packaging to softball and tennis. My dad no affair what athletics we are making at the clip will ever be right following to us every measure of the manner. As I’ve grown my pa has lead me into my passion. golf. When I foremost started golfing the lone ground I liked traveling golfing with my pa is because he allow me drive the cart. My pa kept with me though. he is one of the best golf players I know. and he can drive the ball highly far. But one clip this summer my pa and I were golfing together and I drove my ball further than his. My first ball was still further than his on his 2nd shooting. I am a really competitory individual and I will likely neer do it once more. so he will neer populate down that one. But on that twenty-four hours it was much more to me than merely crushing my pa at something. that twenty-four hours was the twenty-four hours I felt as though I had genuinely made my father proud of me. I don’t think that my pa knows how much I truly do appreciate him and everything that he has done for me. My pa has been at that place for me every measure of the manner. From learning me the necessities like walking and speaking to merely the simple joys in life like siting a motorcycle and driving a auto. Every measure of the manner he was right at that place stating me how proud he was. To some those are merely simple words but to me they mean so much more. The one thing I want in life is to do my parents proud and to neer let down them. But what my pa doesn’t know is how proud I am of him. I’m proud of how he puts household foremost. ever. I can ever number on my Dad to be at that place at everything I do. I’m proud of his sense of wit. and how he lifts the liquors of those around him ; how he can raise the liquors of our household when times are tough. My pa did non hold the easiest childhood. he lost his female parent as a adolescent and grew up with merely a male parent but still today he is one of the happiest most joyful hearted work forces I know and for that I am proud. I’m proud to state you that he took the clip every dark when I was a kid to come upstairs tuck me in and snog me goodnight. I don’t believe he will of all time cognize how much that genuinely meant to me. Dad. I’m proud of you for many grounds. You have accomplished all kinds of things in your life. And I have no uncertainty that you will hold several more successes around the corner. You have done an unbelievable occupation of raising Olivia. Aliza. and I. Thank you for all that you have given me. thank you for all your love and support. but most of all. thank you for being such a fantastic male parent to me. Rich. my pa. is one of the best pas in the universe. He has and will ever take attention of me. My pa has the extreme regard for me and my determinations and that is why I have so much regard for him. My male parent would drop everything for me and my household. Every twenty-four hours I wake up and thank the Godhead for the gift I was given. I am so lucky to be blessed to hold such an astonishing individual in my life. I couldn’t believe of any other individual I would desire to compose this to. I would non merchandise my male parent for anyone or anything. He is the adult male that has made me into the individual I am today. Rich is my Dad. he’s my wise man. my friend and most of all he is my hero.